Director of Brand Marketing
Annie Asebrook is the Director of Brand Marketing at Primo Water, North America’s leading provider of home water dispensers, bulk water exchange and refill, based in Winston-Salem, N.C. Over the past three years Annie has led the development of Primo’s brand voice and narrative as well as the activation elements that have helped it win at retail. Annie is also responsible for Primo’s influencer marketing program, content curation, partnerships, and social media. Annie was trained as an artist and holds an MFA in sculpture, with an emphasis on the beauty of process. After moving from the studio and classroom, Annie was the Creative Director of a health + wellness startup in Chicago. Her work at Primo allows her to combine her interests in art, psychology and branding.