Sr. Shopper Marketing Manager
Dan Massimino currently anchors the Shopper Marketing team for Albertsons Companies, working directly with the Albertsons Merchandise Teams and the vendor partners to develop one-of-a-kind programing to amplify merchandise and drive unit velocity and sales. In his time with the company, Dan has been instrumental in launching Albertsons Performance Media, Albertson’s exclusive and proprietary media arm that reaches a unique audience of 35+ million verified households across all of Albertsons’ 2000+ stores. Within his role, he uses relevant insights to move customers through the path to purchase via a plethora of pre-shop, in-store, and post-shop tactics to drive sales, engagements, and transactions. Dan’s unique background feeds his relentless passion for shopper marketing as an indispensable business component.