Sr. Director, Retail & Category Strategy
Regina is an experienced CPG executive in the areas of Sales, Shopper Marketing, Retail Category Data Analytics & Insights for customers, consumers, with a marketing focus to achieve bottom line results. She processes issues fluidly by simplifying them to actions that deliver for her retail partners.Prior to Menasha, Regina led the North American Category Management & Shopper Insights team for Unilever and Newell Brands. Prior to that, Regina spent a combined 22 years working with retailers while at Kimberly-Clark Corporation and Unilever in sales, marketing and business development.
Outside of the office, Regina and her family volunteer to raise funds for local Cancer charities, as well as Mercy Hospital Foundation. In her downtime, you will find Regina gardening, walking the trails of NW Arkansas, or doing a little retail exploration (that’s code for Shopping).