Co Founder and President
True & Co.
Michelle Lam founded True&Co. in 2012 and successfully sold the direct-to-consumer digital intimate apparel brand to PVH Corp., the parent company of Calvin Klein and Tommy Hilfiger in 2017. The company was started in her living room, creating the very first intimate apparel Fit Quiz together with a group of women and 500 bras that she bought on her personal credit card. Since launching, more than 7 million women have taken the quiz, sharing over 200 million data points about her body, her life and her tastes. True&Co. compiles this feedback and through the help of the community, drives personalized marketing and consumer-centric product design. As a result of her consumer-driven work, Michelle was named one of Fast Company’s Most Creative People, and was honored by the National Retail Federation as part of “The List of People Shaping Retail's Future.” Previously, Michelle was the first female investor at Bain Capital Ventures, where she invested in deals like LinkedIn and worked on companies like online pioneer Rent The Runway. She had previous stints at Microsoft Corporate Strategy, Boston Consulting Group and PriceWaterhouse Coopers