George brings 20 years of digital media experience with the better part of the last decade focused specifically on digital shopper strategies. Most recently at Yieldbot, Stella's experience included driving digital shopper strategies and leveraging real-time consumer intent data. In addition, his shopper marketing experience over the past seven years includes sales and media positions at OwnerIQ and HookLogic. Stella began his digital media career at 24/7 Real Media, where he spent more than 11 years as a sales director. Stella's advertising career began at Comedy Central.