Head of Marketing
Primo Water Corporation
Ged King is Head of Marketing at Primo Water, North America's leading provider of water dispensers, multi-gallon purified bottled water, and self-service refill water. Primo Water's Dispensers, Exchange and Refill products are available in over 45,000 retail locations and online throughout the United States and Canada.
One of the premier retail marketing experts in North America, King took on the head of marketing role in 2018 in addition to his role as Chief Executive Officer at SFW, a brand innovation company that employs 60 retail marketing experts in research, creative, digital marketing and data analytics.
King has also held sales and marketing positions at Swing-N-Slide where he helped the company grow over 950% and go public on NASDAQ. He also worked seven years in store operations at Kroger, where he learned the retail business from both the consumer and store perspectives.
King holds a B.S. in Industrial Engineering from N.C. State University-- Go Wolfpack! He is an Adjunct Professor of Practice at Wake Forest University where he teaches Consumer Behavior, Brand Management, Product Development, and Marketing Research. He is also on the faculty of the Path to Purchase Institute. When not working or spending time with his wife and two children, King is an avid cyclist and commercial pilot.