Michael La Kier
Full Name
Michael La Kier
Job Title
Chief Digital Strategist
Company
MarketingLab
Speaker Bio
Michael La Kier is a relentlessly curious marketer driven by a passion to understand how people make decisions and what motivates them to pull out their wallets. La Kier partners with companies in a wide range of industries (CPG, retail, digital and traditional media, agencies and marketing tech startups) to deliver strategic big picture ideas to grow consumer brands. Previously, La Kier was Corporate Lead for Shopper Marketing & Retail Strategy at Gannett, an international media and marketing solutions company.
Prior to Gannett, during an impressive 15+ year career at Coca-Cola, La Kier held a variety of roles in shopper marketing, loyalty and digital marketing, and brand management.