Sr. Director, Data Analytics & Retail Activation
Perfect Bar LLC
After completing an MBA at University of Nebraska, Matt Landen joined IRI and worked on-site with a variety of CPG companies establishing best practices in white space identification, new product launch tracking and consumer purchase behavior identification. After nearly 10 years with IRI, Landen joined WhiteWave foods as a Research Manager and subsequently spent 2 years launching new products in the Coffee Beverages category. Landen joined Perfect Snacks in 2015 and has been instrumental in driving growth for the brand. He is currently the Sr. Director of Trade & Analytics.