After completing an MBA from Thunderbird [AGSIM], Dave Schaff spent 4 years at Clorox as a Research Manager. During this time, his responsibilities were split between both base brand development and new product innovation. Upon leaving Clorox, Schaff spent 10 years at WhiteWave Foods as a Director of Consumer Insights. At WhiteWave he launched a new category into retail [Refrigerated, Ready-to-Drink Iced Coffee] which received multiple Game-changing Innovation awards. Upon leaving WhiteWave, Schaff spend 2.5 years consulting for other CPG Food & Beverage companies. In March 2018, Schaff joined Ibotta and subsequently founded Ibotta Insights [the company's market research arm]. Ibotta Insights stands alone within the world of market research with 12MM+ active users, 92% 1st-time respondent rates and unparalleled access to verified buyers.