Partner, Director of Shopper Marketing
Phoenix Creative Co.
Shopper-focused for over 12 years, Abbey Ash is partner and Director of Shopper Marketing at Phoenix Creative Company in St. Louis, Missouri. Ash has been influential in the agencies shift to adopting a holistic approach to developing shopper solutions—primarily in nurturing an integrated approach to partnering and collaborating with brands, retailers, and other creative agencies to offer holistic solutions. Her efforts have earned national recognition, most recently with a 2019 Super Reggie win for the OREO mint Hot Chocolate program at 7-Eleven, a top honor in the shopper space. As a business owner and consumer brand advocate Ash is committed to developing best-in-class shopper-marketing processes and products that will work, and work well in a rapidly changing retail culture.