GVP, Shopper Marketing, Walmart & Sam's Club
The Coca-Cola Company
Joe Vizcarra is the group vice president, shopper marketing for Coca-Cola’s Walmart & Sam’s Club business. Vizcarra has spent more than twenty years focused on shopper marketing, customer marketing, strategic planning, e-commerce and multi-cultural marketing on both the client and agency side. Prior to joining Coca-Cola, he worked for such companies as Campbells Soup, Pfizer, Unilever and Y&R leading shopper-centric work across multiple food and consumer good categories.
Vizcarra is active in the shopper marketing industry and has been recognized as a “People to Watch” and “Who’s Who” in Shopper Marketing Magazine and recognized for “Best Multicultural Campaign” from Ad Tech. Vizcarra is a graduate of Arizona State University and he currently resides in Bentonville with his wife and children. His favorite Coca-Cola product is Vitamin Water Dragonfruit!