AVP, Shopper Marketing, Kroger
The Coca-Cola Company
Stacy Jackson is responsible for the end to end leadership of the in-store marketing and strategy teams calling on Kroger, Coca-Cola's second-largest customer delivering $1.5B in retail sales. She is also responsible for delivering long-term value for both companies through strategic partnerships with both Kroger and 84.51 the data arm for Kroger. Jackson has spent the past 20 years developing business strategies and brand architectures to ensure robust innovation master-plans and optimized portfolios and bringing them to life through consumer and customer-specific marketing plans.
Prior to joining Coca-Cola, she worked for Procter & Gamble for 17 years in brand management leading various businesses including Oral B, PUR Water Filtration, and Downy Fabric Softeners.