AVP, Shopper Marketing Large Store West
The Coca-Cola Company
Tammy Brumfield has spent over 37 years in the CPG industry at multiple organizations and across several disciplines. Her career began in the broker industry as a marketing Intern. She then spent the next 14 years in various roles of increasing responsibility across sales, marketing, and ultimately ending in category leadership. This role fueled her passion to want to learn more about activating shopper behavior at retail so she transitioned to agency work with The Mars Agency and Arc Worldwide, working with many blue chip clients such as P&G, ConAgra Brands, Coca-Cola, Nestle Foods, just to name a few. After almost 10 years in the agency business, she transitioned to the manufacturing side working for ConAgra Brands where she held multiple HQ and Field-based roles of increasing responsibility ultimately ending as Vice President of Shopper Marketing. Post ConAgra Brands, she made a brief return to agency but ultimately longed to be back in manufacturing and joined Kimberley Clark as a Consultant to Shopper Marketing. During this time she discovered a leadership role at Coca-Cola and returned to pursue her love of shopper marketing for major iconic brands. I am thrilled to be part of The Coca-Cola company, understanding shopper behavior to drive loyal Coca-Cola shoppers.