Cynthia Liu

Full Name

Cynthia Liu

Job Title

Marketing Director, Partnerships & Occasion Marketing

Company

The Hershey Company

Speaker Bio

Cynthia Liu, a graduate of Duke business school, has worked with many established brands in the CPG space throughout her career. Liu brings close to a decade of experience building brands for The Hershey Company -- her background in Brand Marketing and Global Innovation has positioned her perfectly to revitalize brand activation for the company, creating a new department in the organization focused on accelerating growth via Partnerships & Occasion Marketing.