Elana Rakitin Kipp
VP, Client Services
IN Connected Marketing
Elana Rakitin Kipp brings 15+ years of shopper marketing experience to the VP, Innovation role.
She has driven continuous ROI growth with business-focused strategic planning; led brands through new product launches and base business defense; developed category redesigns, consumer promotion efforts, sales strategy, and menu marketing programs; and driven execution excellence across 22 clients.
Rakitin Kipp's current focus is on analytics, planning process development, ROI modeling, KPI setting and benchmarking, development of connected commerce best practices, path-to-purchase strategy, marketing technology development, and leveraging insights to drive behavior change.
She’s built a personal brand for digging deep in the details and being unsatisfied with the status quo.