Laura Dickey
Full Name
Laura Dickey
Job Title
Senior Shopper Marketing Manager
Company
LALA, US
Speaker Bio
Laura Dickey is the Senior Shopper Marketing Manager at LALA U.S. Since joining the company in February 2017, she continues to leverage her 11+ years of CPG leadership experience in retail operations and headquarter sales to strategically execute Shopper Marketing programs at several key National and Regional retailers. Dickey partners with the Brand and Sales Teams to test and measure customer-specific programs for both LALA Yogurt Smoothies and Promised Land Dairy Milk to drive HH penetration. With the expansion of digital marketing technology, Dickey works with the Media agency to target and engage shoppers in new and efficient ways.