Laura Dickey

Full Name

Laura Dickey

Job Title

Sr. Shopper Marketing Manager

Company

LALA, US

Speaker Bio

Laura Dickey is the Senior Shopper Marketing Manager at LALA U.S. Since joining the company in February 2017, she continues to leverage her 11+ years of CPG leadership experience in retail operations and headquarter sales to strategically execute Shopper Marketing programs at several key National and Regional retailers. Dickey partners with the Brand and Sales Teams to test and measure customer-specific programs for both LALA Yogurt Smoothies and Promised Land Dairy Milk to drive HH penetration. With the expansion of digital marketing technology, Dickey works with the Media agency to target and engage shoppers in new and efficient ways.