Path to Purchase Institute
Peter Breen joined Consumer Goods Technology as editor-in-chief in November 2016. He has been covering the consumer goods industry for nearly 20 years. Prior to joining CGT, Breen served as managing director of content for the Path to Purchase Institute since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.