VP, Retail Stores
Canopy Growth Corporation
Lacey Norton is the VP, Retail Stores at Canopy Growth; a world-leading diversified cannabis and hemp company committed to delivering excellence from a product, process innovation to market execution across the globe one product, one site and one country at a time.
Norton established her passion for the art and science of retail when she began her career in retail at lululemon athletic in 2005. She remained with lululemon for 8 years and had the opportunity to see the company grow from a small Vancouver based Canadian business to a global brand with a large international retail footprint. While at lululemon Norton also established the lululemon lab, a customer facing design and ideas incubator, an experience that continues to influence her approach to experiential retail and has fuelled her passion for disruptive consumer brands in the retail space.
Upon her departure from lululemon, Norton became a founding team member of the luxury technical apparel company Kit and Ace and took on the role as Head of Retail, opening more than 50 locations across North America in just over two years.
Prior to joining Canopy, Lacey was consulting for innovative, purpose led, direct to consumers brands in the USA. As a lover of people, culture and experiences, Lacey is charged with building innovative, community driven retail experiences that position Canopy to lead the future for Cannabis retail.