Full Name
April Carlisle
Job Title
VP, NRS, Shopper Marketing
Company
Coca-Cola NA
Speaker Bio
April Carlisle leads shopper marketing across the entire portfolio of Coca-Cola brands, developing strategic vision, plans and measurement, which include shopper marketing plans with customers, shopper marketing insights, strategies and toolkits developed with brands from the center; managing budgets and 50+ field-based shopper marketers that are embedded in the key customer teams; and the shopper marketing vision/strategies/governance for the 64 Coca-Cola bottlers.