Elizabeth Harris

Full Name

Elizabeth Harris

Job Title

CSO

Company

Arc Worldwide

Speaker Bio

Elizabeth Harris has turned her natural curiosity about people into a rewarding career. With over 25 years of experience in marketing research, strategy and brand planning, Harris has become an expert in helping brands tap into the needs, desires and behaviors of consumers and shoppers. Over the course of her career at agencies like Grey NY, Young & Rubicam and DRAFTFCB, she has worked with companies such as Procter & Gamble, Kellogg’s, Jim Beam, Sears, CVS/Pharmacy and The Chicago Tribune helping them to develop insight-based marketing and advertising programs. Since joining Arc Worldwide, Harris has worked on behalf of MillerCoors, Walgreens, Kraft and Intel among others, helping to develop and implement a wide range of brand-strategy and shopper marketing/activation solutions. In addition to her responsibilities at Arc, Harris is an Adjunct Professor on the faculty at Northwestern University teaching Shopper Marketing in the IMC Graduate Studies program. She isa native Chicagoan and when she isn’t busy digging for insights into brands, consumers and shoppers, you can find her at home with her husband Matt, and her two kids, Riley (19) - when he's home from college and Olivia (11).