Director of Shopper Marketing
Mars Wrigley Confectionery
Path to Purchase Institute Faculty Member
P2PX 2018 Co-Chair
Lena Lewis is a marketing professional with over 15 years of experience in developing enterprise marketing campaigns and shopper marketing programs that increase top-line sales and penetration with key customers Target and Dollar General. Lewis most recently serves as the Director of Shopper Marketing where she builds winning strategies based on Shopper, Customer and Category insights to drive conversion and build brand equity.