George Russell brings more than 30 years of experience in building successful consumer product, retail and marketing technology companies. Russell’s passion is in helping clients grow their business and improve the return on their marketing investment. By providing clients powerful consumer insights, new ideas, and the possibilities of digital technology, PureRED has grown to one of the industry's most trusted and reliable digital marketing solution providers. Russell started his career at Young & Rubicam on the J&J and Kraft General Foods accounts, and then moved over to the client side to Gillette where he directed marketing for the blades and razors business, to Warner Lambert where he led the turnaround of Schick & Wilkinson Sword. He has served as chief operating officer of Duane Reade Drugstores, and founded his own digital marketing services firm ECS Network LLC. He loves all things outdoors (both on land and sea), and still finds time to play some competitive men's ice hockey.