VP, Customer Communications Product Strategy & Innovation
Cara Pratt leads product strategy and innovation for the customer communications team at 84.51°. She helps Kroger and consumer packaged goods companies build and execute strategies while creating innovative personalized communications to strengthen customer experiences with brands and drive loyalty to Kroger.
Prior to 84.51°, Pratt led retail client solutions for the Kroger partnership at IRI, and spent 12 years at dunnhumbyUSA working across a variety of commercial leadership roles focused largely on driving business value with CPGs across category management, strategy, new product development and media activation. During Pratt’s last couple years at dunnhumby, she was SVP of specialty retail and sector expansion, focused on loyalty design, price and promotion optimization and direct-to-consumer activation in both retail and new sectors like healthcare.