Name

Revenue Growth Management Share Group: Laying the Foundation for RGM

Date & Time

Tuesday, November 12, 2019, 4:15 PM - 6:00 PM

Rajeev Prabhakar Ken Accardi Thierry Soudee

Description

In this meeting, attendees will review the pillars of RGM and learn how they can leverage existing trade promotion management solutions as an entry point for building RGM practices. They also will be paired into groups to resolve a real-life case study. Finally, they will learn about common challenges and the key IT, organizational and process enablers needed to establish new business practices focused on sustainable top-line growth.   

Agenda:

  • Welcome Remarks and Objectives
  • State of the Industry
  • Laying the Foundation for RGM: Key pillars and Enablers for Capability Building
  • Panel Discussion: Aligning Pricing, Sales and Marketing to Achieve Commercial Excellence
  • Exercise/Roundtable
  • Conclusion/Next Steps

Note: For attendees from consumer goods and retailer companies only.