The obstacles to driving real transformative innovation are often created more by a company’s culture and structure than they are by any lack of technology capabilities. And even the most advanced tools for retailer collaboration and consumer engagement are worthless if the organization isn’t prepared to fully implement and embrace them. Trent Carrender and Becca Shaddox of i2i Labs, the technology commercializer that staged the Tip of the Spear Technology Showcase, will examine the primary roadblocks companies face as they seek to develop the quickness, decisiveness, and willingness to take risks they need to become true agents of innovation.
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