Name

Shopper 2.0: Win the Omnicommerce Battle by Being Shopper-Centric

Date & Time

Wednesday, November 13, 2019, 1:30 PM - 2:00 PM

James Sorensen

Description

E-commerce is growing faster than other channels, but online sales remain low because brands are focused too much on the retailer and technology and not enough on the shopper. This presentation will explore the lessons learned from Shopper 1.0, and how to avoid the mistakes of the past by removing barriers along the omnicommerce shopper journey.

Location Name

Technology Learning Lab

Full Address

Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States