Improving ROI Through Identity Resolution & Predictive Segmentation
Date & Time
Thursday, November 14, 2019, 9:35 AM - 10:15 AM
To succeed in today’s omnichannel retail environment, marketers must drive meaningful engagement with consumers all along the path to purchase. But how can they engage effectively without having a deep understanding of who those consumers are? In this session, Infutor will examine:
- How marketers can execute identity resolution and measure accuracy throughout the path to purchase.
- The role of identity in driving predictive segmentation to improve engagement and conversions.
- Data-driven methods of identifying high-propensity, high-converting “lookalike” audiences.
Technology Learning Lab
Full AddressHyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601