Improving ROI Through Identity Resolution & Predictive Segmentation

Date & Time

Thursday, November 14, 2019, 9:35 AM - 10:15 AM

John Barnes


To succeed in today’s omnichannel retail environment, marketers must drive meaningful engagement with consumers all along the path to purchase. But how can they engage effectively without having a deep understanding of who those consumers are? In this session, Infutor will examine:

  • How marketers can execute identity resolution and measure accuracy throughout the path to purchase.
  • The role of identity in driving predictive segmentation to improve engagement and conversions. 
  • Data-driven methods of identifying high-propensity, high-converting “lookalike” audiences.

Location Name

Technology Learning Lab

Full Address

Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States