To succeed in today’s omnichannel retail environment, marketers must drive meaningful engagement with consumers all along the path to purchase. But how can they engage effectively without having a deep understanding of who those consumers are? In this session, Infutor will examine:
- How marketers can execute identity resolution and measure accuracy throughout the path to purchase.
- The role of identity in driving predictive segmentation to improve engagement and conversions.
- Data-driven methods of identifying high-propensity, high-converting “lookalike” audiences.
151 East Wacker Drive
Chicago, IL 60601