Name

Improving ROI Through Identity Resolution & Predictive Segmentation

Date & Time

Thursday, November 14, 2019, 9:35 AM - 10:15 AM

John Barnes

Description

To succeed in today’s omnichannel retail environment, marketers must drive meaningful engagement with consumers all along the path to purchase. But how can they engage effectively without having a deep understanding of who those consumers are? In this session, Infutor will examine:

  • How marketers can execute identity resolution and measure accuracy throughout the path to purchase.
  • The role of identity in driving predictive segmentation to improve engagement and conversions. 
  • Data-driven methods of identifying high-propensity, high-converting “lookalike” audiences.

Location Name

Technology Learning Lab

Full Address

Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States