Name
The Impact of Package Design on In-Store Shopper Behavior
Date & Time
Wednesday, November 13, 2019, 3:05 PM - 3:35 PM
Paul Nowak
Description
When it comes to influencing consumer decisions in the brick-and-mortar environment, brands often need to rely solely on their product packaging to drive awareness, engagement, consideration and purchase. This session will help marketers understand the critical impact that package design can have on the behavior of shoppers in the physical store, using insights gleaned from primary research commissioned by Quad in partnership with the Sonoco Institute of Packaging Design at Clemson University.
Location Name
Technology Learning Lab
Full Address
Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States