Name

The Impact of Package Design on In-Store Shopper Behavior

Date & Time

Wednesday, November 13, 2019, 3:05 PM - 3:35 PM

Paul Nowak

Description

When it comes to influencing consumer decisions in the brick-and-mortar environment, brands often need to rely solely on their product packaging to drive awareness, engagement, consideration and purchase. This session will help marketers understand the critical impact that package design can have on the behavior of shoppers in the physical store, using insights gleaned from primary research commissioned by Quad in partnership with the Sonoco Institute of Packaging Design at Clemson University.