Ian Tyndall - Altria
Werner Graf - Path to Purchase Institute Research Advisory Board
Dwan White - House of Cheatham
CGT/Path to Purchase IQ’s 14th Annual Sales & Marketing Report examined the various tools that consumer goods companies are implementing inside and outside their organizations to build better relationships with retailer partners and stronger bonds with consumers. Using the report as a starting point, a panel of industry thought leaders will offer their perspectives on the key technologies that are driving success in today’s omnichannel marketplace.
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