The San Francisco-based lingerie company launched in 2012 to solve one of women’s most misunderstood tasks: finding the correct bra size. As the first retailer in the intimate apparel industry to utilize an algorithmic “fit quiz,” True & Co. recommends bras based on the individual’s body and preferences - and utilizes consumer feedback to build better bras for diverse body types. Co-founder and President Michelle Lam will explain how True&Co.'s focus on personalization and customer data has made it “the Netflix of bras" for more than 7 million women and attracted the attention of traditional apparel maker PVH Corp.
151 East Wacker Drive
Chicago, IL 60601