Name

Digital Mastery: A Roadmap For Transformation in The Age Of The Customer

Date & Time

Thursday, November 14, 2019, 12:15 PM - 1:00 PM

Brendan Witcher

Description

For brands to succeed in the dynamic world of commerce today, they must transform to both meet the needs of their customers and compete against an ever-growing lineup of competitors. But change is difficult, complex, and often hard to define. As such, a solid strategy for change requires a roadmap – a clear understanding where the company sits today, the North Star vision of where the company needs to be tomorrow, with a defined path to evolve from the former to the latter.

In this session, guest speaker and Forrester VP/Principal Analyst, Brendan Witcher, will discuss:

 

  • What drives strategic digital transformation, and what must be addressed to achieve success
  • How companies tie a roadmap for change to the specific needs of their customers
  • Which tech investments leading brands are making today to future proof themselves for tomorrow

Location Name

Quad Keynote Theater

Full Address

Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States

Keynote