Digital Mastery: A Roadmap For Transformation in The Age Of The Customer

Date & Time

Thursday, November 14, 2019, 12:15 PM - 1:00 PM


For brands to succeed in the dynamic world of commerce today, they must transform to both meet the needs of their customers and compete against an ever-growing lineup of competitors. But change is difficult, complex, and often hard to define. As such, a solid strategy for change requires a roadmap – a clear understanding where the company sits today, the North Star vision of where the company needs to be tomorrow, with a defined path to evolve from the former to the latter.

In this session, guest speaker and Forrester VP/Principal Analyst, Brendan Witcher, will discuss:


  • What drives strategic digital transformation, and what must be addressed to achieve success
  • How companies tie a roadmap for change to the specific needs of their customers
  • Which tech investments leading brands are making today to future proof themselves for tomorrow

P2PX19 Session Tracks