For brands to succeed in the dynamic world of commerce today, they must transform to both meet the needs of their customers and compete against an ever-growing lineup of competitors. But change is difficult, complex, and often hard to define. As such, a solid strategy for change requires a roadmap – a clear understanding where the company sits today, the North Star vision of where the company needs to be tomorrow, with a defined path to evolve from the former to the latter.
In this session, guest speaker and Forrester VP/Principal Analyst, Brendan Witcher, will discuss:
- What drives strategic digital transformation, and what must be addressed to achieve success
- How companies tie a roadmap for change to the specific needs of their customers
- Which tech investments leading brands are making today to future proof themselves for tomorrow
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