Our industry is riddled with challenges. Data accuracy is at an all time low. Consumer sentiment around online privacy is on the rise. Regulations around data and audience targeting is upon us. How will shopper marketers gain 360 degree, omnichannel insights along the consumer journey in order to find their online grocery pick-up customers, their millennial mom shoppers, and more, in this rapidly intensifying environment!?
In this information-packed session, you will learn how to prepare your brands and clients for the new data economy, including:
- what questions to ask your vendors to make sure your brands will not be liable.
- how to use data driven, 360 degree, Omnichannel insights in this new environment.
- how to make sure your brands are on the right side of history as consumers become more and more awakened to their Digital identities and the value of their personal data!
151 East Wacker Drive
Chicago, IL 60601