Name

Best Practices for Working Successfully with Retail Media

Date & Time

Thursday, November 14, 2019, 11:30 AM - 12:00 PM

Description

The growth of retail media is driven by retailers’ need to stay competitive by leveraging their own sales data and media assets together with digital media capabilities to drive measurable sales for their CPG partners, and for themselves. But for many retailers, developing or acquiring the technologies and expertise to succeed is difficult. Quotient has worked to fill this need, bringing exclusive end-to-end retail digital media solutions to major retailers, including Albertsons Companies. In our presentation, we will provide a guide for CPG marketers to help better understand the intricacies of retail media solutions and answer common questions related to:

  • Measurement capabilities, available metrics for understanding ROI, and the ability to optimize campaigns using near real-time data and insights.
  • The range of media capabilities available today, and what’s coming, from personalized display advertising and promotions, to e-commerce channel marketing, social/influencer marketing, and more.
  • Best practices for working successfully with retail media, supported with examples and case data from recent campaigns.

P2PX19 Session Tracks

Retailers as Media Companies