Linking Content to eCommerce: the CPG Opportunity
Date & Time
Thursday, November 14, 2019, 11:15 AM - 11:30 AM
Your brands are touching consumers in all the right places: Social, Websites, Influencers, Events, Chatbots, etc. ... and your content is doing a great job of creating purchase interest/intent. The only thing you're missing is a path to purchase lightweight enough for CPG.
Jennifer Silverberg, CEO of SmartCommerce, will share new data (gleaned from watching over 7million consumers drop products in carts from CPG brand touchpoints over the last year) that helps define the surprising opportunities most brands are missing, and the simple changes that can unlock serious online volume from real consumers.