Primo Water—How A Challenger Brand Is Winning At Retail

Date & Time

Thursday, November 14, 2019, 10:50 AM - 11:20 AM

Annie Asebrook Matt Goldfarb


Primo Water's daring challenger brand marketing strategy has disrupted the home drinking water category. In this session, hear how this purpose-driven brand is inspiring healthier lives through its innovative dispensers and bulk water offerings, its bold brand messaging and its breakthrough retail activation programs. Primo Water CEO Matt Sheehan will talk about the challenger brand principles and how Primo has brought them to life at retail. 
  • Experience the power of Why?  Why a company purpose and mission should be directly linked to business results.
  • Learn how to leverage research insights to disrupt the status quo at retail
  • Discover how Primo’s Shopper Marketing and Data Analytics team optimized Primo’s sales and marketing efforts to generate bricks & clicks

Location Name

Learning Lab East

Full Address

Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States

Shopper Strategies