Name

How Tyson Turned Measurement Results into Shopper Marketing Performance Improvement

Date & Time

Thursday, November 14, 2019, 10:50 AM - 11:20 AM

Description

A common challenge in shopper marketing is knowing what and how to measure performance. Yet an even more daunting challenge is how do you share and apply the results to change behavior to get results. Tyson has an effective process to share the measurement results with stakeholders to align on a common action plan. Metrics and analyses help the company understand what happened, why and what is possible. This drives a common understanding and realistic objectives based on clear knowledge of historical results leading to agreement on what to do.
  • Learn what types of measurement are most useful and get results
  • Discover a best practice process to align stakeholders
  • Understand how to apply the insights to change behavior that improve performance¬†

P2PX19 Session Tracks

Insights & Analytics Strategies