Name

Kroger Precision Marketing

Date & Time

Thursday, November 14, 2019, 10:50 AM - 11:20 AM

Description

As the second-largest grocery retailer that harnesses a vast first-party dataset, Kroger is connecting brands directly with customers to create engaging moments that drive meaningful value for advertisers. Two years into the journey, Kroger Precision Marketing is focused on leveraging customer data, predictive analytics, and marketing strategies to drive innovation and transparency in media. Discover what lies ahead for KPM across media channels, targeting optimization, and measurement.
 
Key takeaways:
  • Targeting and channel optimization with predictive analytics
  • Actionable results powered by verified data

P2PX19 Session Tracks

Retailers as Media Companies