Name

Kroger Precision Marketing

Date & Time

Thursday, November 14, 2019, 10:50 AM - 11:20 AM

Lindsay Pullins Michael Schuh

Description

As the second-largest grocery retailer that harnesses a vast first-party dataset, Kroger is connecting brands directly with customers to create engaging moments that drive meaningful value for advertisers. Two years into the journey, Kroger Precision Marketing is focused on leveraging customer data, predictive analytics, and marketing strategies to drive innovation and transparency in media. Discover what lies ahead for KPM across media channels, targeting optimization, and measurement.
 
Key takeaways:
  • Targeting and channel optimization with predictive analytics
  • Actionable results powered by verified data

Location Name

Quad Keynote Theater

Full Address

Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States

Retailers as Media Companies