Name

Celebrating 25 Years of DOT Excellence

Date & Time

Thursday, November 14, 2019, 9:30 AM - 10:00 AM

Description

For the past 25 years, Path to Purchase Institute has been recognizing the very best in marketing and merchandising at retail through our Design of the Times awards program.

In recognition of this milestone anniversary, the Institute this year conducted a special retrospective to celebrate the “Best of the Best” from the program’s first 25 years. In conjunction with executives from MarketingLab/SellCheck, we evaluated the top winners through the years to identify the in-store campaigns that represented truly breakthrough thinking and innovation, applying the “4 C’s” of effectiveness that MarketingLab devised in 2010.
 
Join us for this special presentation as we:
  • Showcase the top winners from all of the DOT’s 25 years.
  • Unveil our “Best of the Best” standouts from among this illustrious group.
  • Outline the common characteristics that exemplify great in-store marketing.

P2PX19 Session Tracks

Shopper Strategies