Date & Time
Thursday, November 14, 2019, 10:10 AM - 10:40 AM
Peapod Digital Labs was established to help Ahold Delhaize USA optimize its omnichannel customer value proposition across the company’s six local retail brands. Before the end of 2019, the retailer will launch an integrated omnichannel platform that provides consistency across all local brands in terms of functionality and services while maintaining the uniqueness of each individual banner.
- How the retailer is introducing new solutions to reduce the complexity that brand marketers face in planning holistic media plans to activate all along the path to purchase
- How this consistency will give brands the ability to gain program scale via cross-banner media partnerships
- How Peapod Digital Labs is working collaboratively with the local brands of Ahold Delhaize USA to create integration points that allow brands to activate all along the path to purchase.
P2PX19 Session Tracks
Retailers as Media Companies