Name
The Why Behind the Buy: Using Behavioral Research to Optimize New Products
Date & Time
Thursday, November 14, 2019, 11:30 AM - 12:00 PM
Sarah Tomasaitis Gram Bowsher
Description
Each year, 95% of all new product launches in the CPG industry fail. Mars Wrigley, in partnership with NAILBITER, found a better way to optimize innovation performance post-launch by revealing how shoppers engage with new products at shelf. Using in-store behavioral observation at scale via Videometrics, NAILBITER uncovered insights on shopper behavior in the market. The ability to see how consumers shop and make purchase decisions allowed Mars Wrigley to make agile in-market changes to optimize new launches. Mars Wrigley would like to showcase how behavioral research can help you think smarter about your new product launches.
  • Identify ways to optimize innovation, post-launch
  • Uncover best practices to benefit future product launches
  • Review new insights about shopper behavior 
Location Name
Learning Lab West
Full Address
Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States
Insights & Analytics Strategies