Name
Evolving Your Brand Execution Strategy
Date & Time
Wednesday, November 13, 2019, 3:45 PM - 4:15 PM
Regina Bailey
Description
In today's fast-paced, technology-driven retail landscape, disruption is becoming the norm rather than the exception. Is your brand execution strategy getting twisted in the resulting cyclone? In this session, Bailey will discuss how brands can respond to disruption and consistently win in their categories by using data and analytics. By looking at the recent evolution of brands and trends in the marketplace, she’ll lay the foundation for an understanding of how new channels and new technologies have changed consumer and shopper behavior, and how brands can leverage category data to determine where best to invest their merchandising dollars.
Location Name
Learning Lab West
Full Address
Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States
Technology Innovation