Name

Evolving Your Brand Execution Strategy

Date & Time

Wednesday, November 13, 2019, 3:45 PM - 4:15 PM

Regina Bailey

Description

In today's fast-paced, technology-driven retail landscape, disruption is becoming the norm rather than the exception. Is your brand execution strategy getting twisted in the resulting cyclone? In this session, Bailey will discuss how brands can respond to disruption and consistently win in their categories by using data and analytics. By looking at the recent evolution of brands and trends in the marketplace, she’ll lay the foundation for an understanding of how new channels and new technologies have changed consumer and shopper behavior, and how brands can leverage category data to determine where best to invest their merchandising dollars.

Location Name

Learning Lab West

Full Address

Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States

Technology Innovation