Retail E-Commerce Marketing for CPGs
Date & Time
Wednesday, November 13, 2019, 3:05 PM - 3:35 PM
Grocery e-commerce is the fastest-growing product category online in the U.S. Amazon dominates today, but major mass and grocery retailers are experiencing faster growth, leveraging their category expertise, networks of stores and sales data. In this burgeoning but developing channel, many CPG marketers seek new insights on the products, strategies, best practices and ROI that can be realized from a retailer's e-commerce media offerings.
In this presentation, senior executives from Albertsons Companies and Quotient Technology will review the integrated e-commerce solutions they have implemented together, and how they work for consumers and marketers:
- Review a day in the life of a busy shopper, and how her needs translate into the necessary components of a successful e-commerce program
- View case studies and benchmark data from real campaigns to better understand performance and potential ROI.
- Learn more about critical aspects of e-commerce, including sponsored search and shop-able ads, audience targeting, analytics and online/offline sales attribution.
P2PX19 Session Tracks