Conversational Commerce: Creating an Authentic 1:1 Conversation with Your Target Customer
Date & Time
Wednesday, November 13, 2019, 3:05 PM - 3:35 PM
Ginger Guthrie-Wilson Leigh Suresky Jason Sinclair
Learn how Butterfinger was at the forefront of sampling innovation by integrating conversational commerce via a QR code into its omnichannel marketing strategy for the launch of its reformulation campaign of an iconic bar with premium ingredients and innovative packaging. 
  • Reimagine sampling as a brand experience to engage and activate consumers across multiple touchpoints on the path to purchase journey.
  • Leverage digital technology, specifically QR codes, to create dynamic 1:1 conversation with consumers.
  • Educate shoppers and extend brand engagement through conversational commerce, by increasing length of time spent with brand integration and ultimately increasing purchase intent. 
Location Name
Learning Lab East
Full Address
Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States
Best-in-Class Shopper Engagement