Name

Conversational Commerce: Creating an Authentic 1:1 Conversation with Your Next Best Customer

Date & Time

Wednesday, November 13, 2019, 3:05 PM - 3:35 PM

Description

Learn how Butterfinger was at the forefront of sampling innovation by integrating conversational commerce via a QR code into its omnichannel marketing strategy for the launch of its reformulation campaign of an iconic bar with premium ingredients and innovative packaging. 
  • Reimagine sampling as a brand experience to engage and activate consumers across multiple touchpoints on the path to purchase journey.
  • Leverage digital technology, specifically QR codes, to create dynamic 1:1 conversation with consumers.
  • Educate shoppers and extend brand engagement through conversational commerce, by increasing length of time spent with brand integration and ultimately increasing purchase intent. 

P2PX19 Session Tracks

Best-in-Class Shopper Engagement