Taking Steps to "Future-Proof" Your Brand in the Retail Environment

Date & Time

Wednesday, November 13, 2019, 2:10 PM - 2:55 PM

Stacey Andrade Stefanie Detwiler Tracey Koller


Procter & Gamble's Fabric Care brand and News America Marketing share our innovation journey from the past 6 months where we piloted and engaged with shoppers in unique ways at the shelf. Together with News America and key retail customers, P&G embarked on several innovative tests with a focus on scalable technology possibilities and shopper engagement by purposefully testing both "now" and "near" technologies. Attendees will hear about why innovation in-store is so important and where we see opportunity for brands to expand in retail POS communication and learn more on how to "future-proof" in the ever-changing retail environment. 
  • Understand changing shopper behavior dynamics in the physical retail environment¬†
  • Learn "now" and "near" ways to disrupt and engage shoppers in your aisle and in the store¬†
  • Discover opportunities to integrate online and offline content to drive brand engagement and conversion

Location Name

Learning Lab West

Full Address

Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States

Technology Innovation