Name

Taking Steps to "Future-Proof" Your Brand in the Retail Environment

Date & Time

Wednesday, November 13, 2019, 2:10 PM - 2:55 PM

Description

Procter & Gamble's Fabric Care brand and News America Marketing share our innovation journey from the past 6 months where we piloted and engaged with shoppers in unique ways at the shelf. Together with News America and key retail customers, P&G embarked on several innovative tests with a focus on scalable technology possibilities and shopper engagement by purposefully testing both "now" and "near" technologies. Attendees will hear about why innovation in-store is so important and where we see opportunity for brands to expand in retail POS communication and learn more on how to "future-proof" in the ever-changing retail environment. 
  • Understand changing shopper behavior dynamics in the physical retail environment¬†
  • Learn "now" and "near" ways to disrupt and engage shoppers in your aisle and in the store¬†
  • Discover opportunities to integrate online and offline content to drive brand engagement and conversion

P2PX19 Session Tracks

Technology Innovation