Name
A Path to Purchase Audit: How to & How Not to Engage Your Shopper
Date & Time
Wednesday, November 13, 2019, 2:10 PM - 2:55 PM
Jennifer Mason Josh Ginsberg
Description
Shoppers are now exposed to over 5,000 ads each day. That number is only growing as the connected consumer spends more and more time on their devices. In this session, Jennifer and Steve from Mondelez and Josh of Breaktime Media will examine the entire purchase journey and audit what is working and what is not. They will look through a variety of lenses with a focus on true consumer engagement and putting the needs of the shopper first. This will be a no holds barred session where the audience will be asked to participate and provide feedback on the audit.
  • Leave with actionable insight on tactics and messaging that will engage your consumer in all aspects of the purchase journey
  • Reconsider why you continue to repeat tactics that do not put the shopper first and are not ROI positive
  • Apply channel specific learnings from Mass, Grocery, Club, Drug and Value to your shopper plans
Location Name
Learning Lab East
Full Address
Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States
Best-in-Class Shopper Engagement