Name
From Cookies to Context: Meaningful Connections for Engaged Shoppers
Date & Time
Wednesday, November 13, 2019, 1:30 PM - 2:00 PM
Nicole Robbins Matthew Tilley
Description
Recent years have brought radical social and technological changes, causing consumers to think, live, and decide differently. Add the explosion of media influences and old purchase journey models just don’t hold up. To ensure a brand engages shoppers, marketing approaches must be reimagined to meet the needs of today’s active, demanding, and evolving consumer. This presentation offers advice on turning these changes into opportunities.
 
In this session, you will learn how to:
  • Use robust consumer data in privacy-sensitive ways
  • Put shoppers in control to meet their personalization demands
  • Remove friction in commerce to deliver on the expectation for speed
Location Name
Quad Keynote Theater
Full Address
Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States
Omnicommerce Strategy