Name

From Cookies to Context: Meaningful Connections for Engaged Shoppers

Date & Time

Wednesday, November 13, 2019, 1:30 PM - 2:00 PM

Description

Recent years have brought radical social and technological changes, causing consumers to think, live, and decide differently. Add the explosion of media influences and old purchase journey models just don’t hold up. To ensure a brand engages shoppers, marketing approaches must be reimagined to meet the needs of today’s active, demanding, and evolving consumer. This presentation offers advice on turning these changes into opportunities.
 
In this session, you will learn how to:
  • Use robust consumer data in privacy-sensitive ways
  • Put shoppers in control to meet their personalization demands
  • Remove friction in commerce to deliver on the expectation for speed

P2PX19 Session Tracks

Omnicommerce Strategy