Name

Digital Loyalty in Brick & Mortar Retailing

Date & Time

Wednesday, November 13, 2019, 1:30 PM - 2:00 PM

Andrew Locke Donald Taylor

Description

Hannaford Supermarkets, a leading "every-day-low-price" (EDLP) Ahold Delhaize supermarket chain in the northeast, overcame multiple obstacles to enter the customer-centric loyalty marketspace. Creating value for the customer while holding true to a “no card, no gimmicks” brand promise, Hannaford launched My Hannaford Rewards in early 2018 and have not looked back. By not rushing to market, thoughtfully building architecture, and establishing internal and external CRM partnerships, Hannaford was able to launch one of the first 100% all-digital supermarket loyalty programs in the nation.
  • Learn how to have patience and restraint in a fast-paced industry to not rush a program to market prematurely, but instead wait, watch and observe the competition
  • Learn the value of planning, preparation and process to making smart decisions from the start of any new program
  • Learn how to construct a team of internal and external partners, get universal buy-in of stakeholders, and prepare thousands in the workforce to deliver on a single mission

Location Name

Learning Lab East

Full Address

Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States

Best-in-Class Shopper Engagement