Name

Understanding the Consumer & Retail Landscape with a New-to-Market Category

Date & Time

Wednesday, November 13, 2019, 12:45 PM - 1:00 PM

Description

Launching game-changing innovation in a highly saturated marketplace, Perfect Snacks created a new category at retail. However, this new innovation brought with it significant challenges like understanding consumer shopping behavior, aligning to a shelving strategy, and driving retail activation. Perfect Snacks & Ibotta Insights partnered together to leverage verified buyers and new research methods, the result of which, is enabling change along the entire path to purchase.  

P2PX19 Session Tracks

Data Pod