The Coca-Cola Way of Shopper Marketing 2.0

Date & Time

Wednesday, November 13, 2019, 10:40 AM - 11:25 AM


The Coca-Cola Company continues to accelerate growth as a total beverages company with their “Beverages for Life” strategy.   Shopper Marketing is a critical capability the company embraces and invests in to enable this growth.  The Coca-Cola Shopper Marketing Leadership Team will share how they are building on best practices to build joint equities with key customers,  build new capabilities in omnicommerce shopper marketing, and how they are working towards a 2020/2025 Vision. This panel discussion will be led by April Carlisle and will include her executive leadership team:
  • Dana Barba - East Region
  • Tammy Brumfield, - West Region
  • Jennifer Hale - Convenience Retail 
  • Stacy Jackson - Kroger
  • Rachel Smith - Drug/Value
  • Joe Vizcarra - Walmart/Sam's

P2PX19 Session Tracks

Organizational Alignment