Name

The Coca-Cola Way of Shopper Marketing 2.0

Date & Time

Wednesday, November 13, 2019, 10:40 AM - 11:25 AM

April Carlisle Dana Barba Tammy Brumfield Jennifer Hale Stacy Jackson Rachel Smith Joe Vizcarra

Description

The Coca-Cola Company continues to accelerate growth as a total beverages company with their “Beverages for Life” strategy.   Shopper Marketing is a critical capability the company embraces and invests in to enable this growth.  The Coca-Cola Shopper Marketing Leadership Team will share how they are building on best practices to build joint equities with key customers,  build new capabilities in omnicommerce shopper marketing, and how they are working towards a 2020/2025 Vision. This panel discussion will be led by April Carlisle and will include her executive leadership team:
  • Dana Barba - East Region
  • Tammy Brumfield, - West Region
  • Jennifer Hale - Convenience Retail 
  • Stacy Jackson - Kroger
  • Rachel Smith - Drug/Value
  • Joe Vizcarra - Walmart/Sam's

Location Name

Learning Lab East

Full Address

Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
United States

Organizational Alignment